London
7th - 10th February 2018
ExCeL, London
The London Affiliate Conference 2017 surpassed expectations (which were already high). Once again the organisers delivered an event that offered solid new business, as well as enhancing opportunity with existing partners - credit to the iGB events team, and the affiliate attendance that makes it possible. LAC sets the standard that other events should follow, and if we had to select just one event to attend each year, it would be this one.
James Woods, Head of Performance Marketing, bet365

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Optibid

Optibid is a new and unique PPC optimisation system that caters specifically for the gaming industry, built from extensive experience of managing both our own and other’s brands.

Optibid is a new and unique PPC optimisation system that caters specifically for the gaming industry, built from extensive experience of managing both our own and other’s brands.

Our unique algorithm isolates and weights a wide range of variables, automating bid adjustment to get maximise campaign performance. The optimisation process incorporates probability distribution modelling to accurately measure and predict conversion rates, whilst analysing player values to optimise ROI based on your objectives and constraints.

Our turnkey solution offers custom built campaigns based on our knowledge and expertise spanning over 30 years, along with a personal account manager to make sure you achieve your optimal results. Our flexible software can target specific objectives, including speed of ROI; overall spend control, target CPAs across different campaigns, and much more.

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