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March 27th, 2014

Casual games are much like the name suggests games that are targeted at the “casual” gamer. There aren’t any specific metrics that these games must live up to, they however, normally have one characteristic in common which is that the games are simple to play, and don’t require a lot of commitment from the player. What makes casual gaming even more interesting is the “casual” gamer target audience, is that largest segment are females! Unlike most internet-based games, it is females that are the...

March 7th, 2014

To reflect on events of 2013 and look forward to where the industry’s advancements may develop over the next 12 months, iGB Affiliate spoke to Eddie Matthews, Affiliate Marketing Manager at bet365.

When reflecting on 2013, what are the principle events and trends that...

February 21st, 2014

The media world was buzzing on January 9, 2014, when the Philadelphia 76ers of the NBA (locally known as the Sixers) and the New Jersey Devils of the NHL became the first major US-based professional sports teams to sign a sponsorship deal with an online...

February 21st, 2014

To discuss the stagnation of the online poker market, and its impact on the affi liate sector, iGB Affiliate speaks to Daniel Eskola, Head of Gaming at Unibet.

The online poker market has suffered another...

November 25th, 2013

Many casino operators highlight Live Dealer chat as a unique selling point but is it a real advantage? Some software suppliers do not offer chat to their operators and while other suppliers do have a chat feature, most operators have opted to have it switched off.

Why the appeal?...

November 20th, 2013

Seasons Winnings tournament is on its way to Red Flush Casino again. Looking back, it doesn’t really seem that long ago that the 2012 festive season was with us- Proof of how fast time flies. As a matter of fact it goes by so quickly that the sizzling Seasons Winnings...

November 7th, 2013

Victor Chandler’s name is synonymous with British sportsbetting, and to find out the latest details on how affiliates can promote his rebranded BetVictor business, iGB Affiliate spoke to Pauline Andrew, Head of Affiliates at Victor Chandler International.

Firstly, how would you...

October 10th, 2013

Casino Room looks different, aims to be different, and strives to offer the player the best online casino experience in the industry. But in a market saturated with sites offering the same games from the same suppliers, being effectively different is a...

October 10th, 2013

iGB Affiliate speaks to Lee-Ann Johnstone, Head of Affiliate and Merchant Marketing at OptimalPayments Ltd (NETELLER).

What are the fundamental considerations for affiliates with regards to payments?

Savvy affiliates use eWallets for many reasons, from managing...

September 17th, 2013

Fortune Affiliates is running an exciting promotion where we are giving away a tailor-made extreme adventure to one lucky winner! The competition is open to anyone and everyone, and is simple to enter, just click here, fill in your name and you will be entered...

September 13th, 2013

Colossus Bets is home of the world’s biggest bet, the £10,000,000 Colossus. The Colossus is an easy to play, Pick 7 ‘correct score’ weekly football bet, which apart from providing a lottery-sized prize for sports betting also...

September 3rd, 2013

Join us at the Barcelona Affiliate Conference and you could win tickets to the FC Barcelona vs. Real Valladolid soccer match and see Lionel Messi in action!

iAffiliates, the affiliate program of the esteemed Mansion Group, is offering 20 lucky...

September 3rd, 2013

OLBG.com – the sports betting community has launched an Android sports betting tips app.  The app gives access to free betting tips and expert opinions across a range of sports and events.  Using the combined knowledge and skill of the OLBG....

August 20th, 2013

Mojo Affiliates will be touching down German Style in the city of Barcelona in October for the iGB Barcelona Affiliate Conference (BAC). Their theme for conference goers this year is based on the traditional, beer-loving German event of Oktoberfest....

August 20th, 2013

“Affiliates should be dedicating content to Live Dealer product – because players are interested” said a respected industry heavyweight a little over two years ago. Based on the number of operators that have taken on product, and the number of platform providers, he must have...

July 30th, 2013

Due to popular demand the bet365 Affiliate Programme will again be running a Fantasy Football League this season for our affiliates. This will be a great chance for you to test your football knowledge against other affiliates, as well as the bet365 Affiliate Managers, and win some top quality...