Blog

May 14th, 2013

In attempting to define a hypothetical biology of the super affiliate, and the skill-sets and mindsets that separate them from the rest, iGB Affiliate spoke to Harry Bowden at Oddschecker, and Scott Logan at Bingoport, to help construct a picture of the affiliates seated at the top table.

How do you personally define the term super affiliate?

Harry Bowden, Oddschecker

From Oddschecker’s point of view, a super affiliate is a...

A Niche Market worth Pursuing?

May 14th, 2013

Ever wonder what it is that drives some people to be prone to gambling and others to not be? Knowing the answer to this could be very useful in targeting and developing your marketing efforts so that they appeal to the very traits that make the gambler. A study has actually been done linking...

What happens online stays online, but in Vegas only

May 13th, 2013

After the news regarding legalized online gambling in Nevada (Assembly Bill AB 114), my question after that is whether land based gamblers will be interested in trying their luck from their hotel room in case the poker tables are full at their favourite casino. Most likely, they will if...

Another Dimension: An Interview with Jez San, OBE

April 30th, 2013

Having previously interviewed a Knight of the realm in Sir Richard Branson, iGB Affiliate again sought the wisdom of another regally honoured entrepreneur who has this year been recognised by the industry for his outstanding contribution to online gaming....

Poker and Poker Affiliates Since 2006

March 19th, 2013

Recently, a friend of mine who works as an SEO took a look at my newly redesigned poker website and said something to the effect of: "I'm jealous; your site is so successful; how do you have the time to make it all happen?"

I...

Registration Opens for the Amsterdam Affiliate Conference

February 18th, 2013

After 4 years Amsterdam will once again be the home of an iGaming affiliate conference which also coincides with the possible regulation of iGaming in the country making the move back even more significant.

Affiliate conferences have been taking place in Amsterdam for almost 10 years...

Advertising Slots Games To Attract New Players

February 11th, 2013

When a customer walks into a casino, one of the first things they do is look around the floor and see where the crowd is. The crowds will usually indicate where new games are or where higher payouts are being won. Players will want to know what games are hot, and seeing as there are...

Bingo – The Odd One Out

January 30th, 2013

Bingo is no novelty, in fact it can be tracked back to originate as early as the 1530’s, although the game back then bares little resemblance to the game known and loved by many today. The game has evolved over time as it has been picked up in different countries, and was only patented...

CAP Members' Top Picks for Asian Affiliate Programs

January 22nd, 2013

Are you interested in tapping into a market of over 4 billion people? Asians represent the largest, and fastest-growing, community on the planet. In addition, there are estimated to be over 100 million Chinese living outside China. With a plethora of Thai, Malay and Vietnamese expats, you have...

Things I learned in 2012

December 19th, 2012

2012 was one hell of a ride for affiliates. I’m surprised so many of us made it through it in the end, and with hundreds of new global top level domains (GTLDs) to be released next year (.apps, .books, .accountant) and Google’s investments in their own social platform G+, I...

Top Picks for Casino Affiliate Programs

December 19th, 2012

There are many casino affiliate programs out there. If you’re a smaller affiliate, how can you possibly know where to start? And if you’re a larger, better-established affiliate, what kinds of programs should you focus on for more longer-lasting success? There’s no exact...

New Market to watch

December 12th, 2012

The flat country known for its clogs, tulips, coffee shops with legalized marihuana, pretty canal tours, and historic museums, is now perhaps soon to be the country of legalized online gambling as well. According to Reuters News, printed on the 28th of November this year, the Netherlands is...

Using Squeeze Pages To Capture Emails

December 6th, 2012

If you read my post here titled “One money making tip that most affiliates fail to do” you will know that I am a big believer of email marketing and I highly recommend everyone implement it...

Driving Web Traffic or Driving Players

December 3rd, 2012

How many players can you deliver? How many sign ups the casino will get? These are important things to consider and there are some things that can be done to increase web traffic and make for a more successful business. As an affiliate, the goal is to increase traffic to the site and not focus...

Spanish Players Paying Taxes for Winnings and Losses Online

November 27th, 2012

Spanish players haven't been happy lately about the taxes that will need to pay for their winnings without counting the money that have lost. This has resulted in large tax bills for players without considering the money that has been wagered to generate these winnings.

Spain...

Top Picks for Skill Game Affiliate Programs

November 22nd, 2012

The space of online gaming is much wider than the standard set of casino and card games. Some of the most popular online casinos offer an additional collection of skill games. Essentially, skill games are based around skills, as opposed to chance. In other words, they aren’t exactly...