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June 14th, 2013

It is no secret as to where the gambling industry is heading, writes iGaming Consultant, Rene Magri. Social and mobile have become the essential parameters to define operator sustainability, old and new. Times are changing. But how much? Rene Magri spoke to Casumo co-Founder, Razmus...

June 11th, 2013

In keeping with the mainstream media’s concerted efforts to stigmatise gambling, Amelia Gentleman delivers a damning...

May 24th, 2013

iGB Affiliate speaks to Elen Garth, Head of Affiliates at Unibet, about the current market landscape, and how affiliates will always remain a vital part of the company’s online marketing strategy.


Do you think now is a good time to be an affiliate in the gaming industry...

May 14th, 2013

In attempting to define a hypothetical biology of the super affiliate, and the skill-sets and mindsets that separate them from the rest, iGB Affiliate spoke to Harry Bowden at Oddschecker, and Scott Logan at Bingoport, to help construct a picture of the affiliates seated at the top table....

May 14th, 2013

Ever wonder what it is that drives some people to be prone to gambling and others to not be? Knowing the answer to this could be very useful in targeting and developing your marketing efforts so that they appeal to the very traits that make the gambler. A study has actually been done linking...

May 13th, 2013

After the news regarding legalized online gambling in Nevada (Assembly Bill AB 114), my question after that is whether land based gamblers will be interested in trying their luck from their hotel room in case the poker tables are full at their favourite casino.  Most likely, they will if...

April 30th, 2013

Having previously interviewed a Knight of the realm in Sir Richard Branson, iGB Affiliate again sought the wisdom of another regally honoured entrepreneur who has this year been recognised by the industry for his outstanding contribution to online gaming. Jez San, OBE, President and Founder of...

March 19th, 2013

Recently, a friend of mine who works as an SEO took a look at my newly redesigned poker website and said something to the effect of: "I'm jealous; your site is so successful; how do you have the time to make it all happen?"

I...

February 18th, 2013

After 4 years Amsterdam will once again be the home of an iGaming affiliate conference which also coincides with the possible regulation of iGaming in the country making the move back even more significant.

Affiliate conferences have been taking place in Amsterdam for almost 10 years...

February 11th, 2013

When a customer walks into a casino, one of the first things they do is look around the floor and see where the crowd is.  The crowds will usually indicate where new games are or where higher payouts are being won. Players will want to know what games are hot, and seeing as there are...

January 30th, 2013

Bingo is no novelty, in fact it can be tracked back to originate as early as the 1530’s, although the game back then bares little resemblance to the game known and loved by many today. The game has evolved over time as it has been picked up in different countries, and was only patented...

January 22nd, 2013

Are you interested in tapping into a market of over 4 billion people? Asians represent the largest, and fastest-growing, community on the planet. In addition, there are estimated to be over 100 million Chinese living outside China. With a plethora of Thai, Malay and Vietnamese expats, you have...

December 19th, 2012

2012 was one hell of a ride for affiliates.  I’m surprised so many of us made it through it in the end, and with hundreds of new global top level domains (GTLDs) to be released next year (.apps, .books, .accountant) and Google’s investments in their own social platform G+, I...

December 19th, 2012

There are many casino affiliate programs out there. If you’re a smaller affiliate, how can you possibly know where to start? And if you’re a larger, better-established affiliate, what kinds of programs should you focus on for more longer-lasting success? There’s no exact...

December 12th, 2012

The flat country known for its clogs, tulips, coffee shops with legalized marihuana, pretty canal tours, and historic museums, is now perhaps soon to be the country of legalized online gambling as well. According to Reuters News, printed on the 28th of November this year, the Netherlands is...