A picture is worth 1000 words: How to make the most of Instagram
Published 17th March 2017
Instagram’s over 400m mobile users are highly engaged. They upload 80m photos and like 3.5 billion posts per day. Yet only 33% of marketers are using Instagram vs. 93% for Facebook despite the fact that the average order value for Instagram is €65 vs. €55 for Facebook. This presentation will focus on how to effectively harness the power of Instagram as an acquisition and retention tool.
- Utilising high engagement of users on Instagram where you can compete with big names
- Creating visual content and growing a relevant following
- Paid media options and tools – strategy to implement and what to avoid