Game Lounge to establish New Jersey base

Game Lounge to establish New Jersey base

Affiliate company Game Lounge has announced it will establish a base in the US state of New Jersey after acquiring the BetNJ.com domain name.

Published 9th August 2018

Affiliate company Game Lounge has announced it will establish a base in the US state of New Jersey after acquiring the BetNJ.com domain name.

The Cherry subsidiary, which will use the domain to focus on sports betting and casino gambling in the state, has also snapped up the Mexican domain, OnlineCasino.mx.

Game Lounge highlighted the potential of the Mexican gaming market, which is valued at about €850m by H2 Gambling Capital.

The affiliate said that the latest moves illustrated the company’s strategy of complementing the organic expansion of the business with targeted acquisitions.

“Both of these premium domains are well placed, and are extremely intuitive,” Game Lounge CEO Jonas Cederholm said.

“We foresee great opportunities to use these domains for our continued efforts in North America. In the United States, the Supreme Court has repealed PASPA, thus opening up a huge market for sports betting. 

“The driving force is New Jersey, and the state has now legalised betting on sports and we see great opportunities to expand our model to help players find the game options that will be offered to customers in states that already have laws in place. 

“The proposed regulation of the Mexican gaming market makes us positive about our opportunities to take a strong position in a new market for us.”

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