Affiliate Marketing in the USA: A Hidden Opportunity
Published 27th January 2017
25th January, 2017 (London) – iGB Affiliate, the most respected information provider for the igaming affiliate market, have announced today they will be hosting a series of free seminars to take place during ICE Totally Gaming on Thursday 9thFebruary between 10.30 and 13:00. The seminars titled “Affiliate Marketing in the USA: A Hidden Opportunity” will focus on how affiliates can drive additional revenues from the current and future USA market, including iGaming, social gaming, sports betting, daily fantasy sports and ilottery.
The sessions will focus on what the rules and limitations are within the current regulatory framework and where future opportunities are. In addition, they will focus on other online products emerging as an option for affiliates in the US market, such as social gaming, daily fantasy sports and ilottery.
“In the affiliate market there is a common misconception that there are limited affiliate revenues in North America, or that the barriers to entry are too high. This just isn’t true and the recent acquisition of playNJ.com by Catena Media is testament to the kinds or revenues available.” commented Alex Pratt, Managing Director of iGaming Business. “This series of webinars will help bridge that disconnect and provide our audience with both the tools and knowledge to maximize this hidden opportunity both now and in the future.” Pratt continued.
The seminars themselves will be led by a panel of experts including representatives from Foxwoods, Draft Kings, Income Access, and the Michigan Lottery in an interactive format split into two areas of focus. The first seminar will focus on dissecting each vertical looking at the player demographics and their values as well as the key influencers and brands for each vertical. Whilst the second seminar will focus on the opportunity itself with representatives from each vertical to discuss what they are looking for in a marketing partner, the importance of compliance with licensing and regulations, the opportunities they see for affiliates and where they see the biggest gap and finally what channels they are using at the moment to acquire players.
This series of seminars will take place on Thursday 9th February between 10.30 and 13:00 in South Gallery Rooms 9 & 10 during ICE Totally Gaming and are completely free of charge. To register or for further information simply click here
About iGB Affiliate:
iGB Affiliate is the affiliate-facing brand of iGaming Business. It organises the three biggest affiliate events in the industry: LAC, AAC and BAC. Its conferences provide the platform for affiliates to learn from the industry’s best during dedicated conference schedules, and meet affiliate managers from major and rising operators both on the exhibition floor and during well-attended networking events.
The affiliate conferences are the only place you can network with large volumes of affiliates at once. For operators, the conferences are vital to growing their affiliate networks. iGB Affiliate also provides the free iGB Affiliate magazine. With high quality content and strong digital and print followings, it continues to be the only dedicated magazine in the affiliate industry.
About ICE Totally Gaming:
ICE Totally Gaming is the only B2B gaming event in the world that brings together the online and offline gaming sectors. Featuring exhibitors drawn from the casino, betting, bingo, lottery, mobile, online, street, sports and social gaming sectors, ICE provides the most comprehensive shop window on world gaming and in 2016 attracted a record 28,487 visitors drawn from 150 nations.